This week Facebook rolled out a new change to how you can build your following. They will no longer allow you to beg for engagement. Called engagement bait (like click bait), this type of post uses text asking readers to like a page or like/comment on/share a post.
This type of post is simplistic and does not represent the type of content Facebook feels their users value. And they are likely right since they mention that people have told them they are tired of “spammy” posts.
So, if you can no longer use this tactic to grow your audience or your engagement, what can you do? Well, you need to put out content that people will want to share and engage with. On Facebook, that has become video, images, and conversational text. You can tell a story, share a recipe, show your staff in action. You can ask questions and you can poll. And there are ways to work around the specific ask “in so many words.”
You can also use other tools, like your email/newsletter offering to ask for followers or engagement, but making sure your content is something people want to see is the most important way around this limitation.
So, tell me. How often have you used engagement bait and what is your plan for moving away from it? And if you are looking for ideas, feel free to comment below or send me an email.