This Friday is Cinco de Mayo, a day to celebrate the Mexican Army’s win over French forces in the Battle of Puebla. It has become a day of merrymaking in the US, not unlike St. Patrick’s Day. Mexican restaurants will be hopping and bars, regardless of the overarching theme, will be slinging margaritas like their lives depend on it.
But what if you want to stand out or if the typical kitsch of Cinco de Mayo is too much for your venue? Here are 6 ways you can celebrate at your bar or restaurant.
1 Margarita Flights
Whether different flavors – think standard lime, ancho chile, and blood orange – or variations on the quality of ingredients, flights of cocktails are a great way for your guests to try your drinks before settling on one favorite.
2 Unique Margaritas
Patron Tequila just announced their winner of the Margarita of the Year contest. Not only do they share the winning recipe, the finalists are included as well. These margaritas will give your guests a unique experience they can easily share on their social media accounts.
3 Tequila Flights
Do you have a slew of higher-end tequilas on the back bar you’re itching to introduce to your guests? Try a flight featuring these seldom enjoyed tipples. Take a little time to make a small tasting mat with brief information about each tequila and have it printed at the local print shop.
4 Tequila Tasting
Check with your local distributor for a tequila ambassador to lead a tasting of tequilas. If you’re a restaurant, consider working with your chef to develop some small bites (tapas) to pair with the tequilas. If you’re a bar, consider partnering with a local restaurant to cater dishes for a pairing (cross-promotion!).
5 Other Tequila Cocktails
You know, there’s more to tequila cocktails than just margaritas. Offer your guests a Paloma, instead. This refreshing cocktail made with tequila and grapefruit soda will be a hit on a warm Friday afternoon. Consider replacing the soda with grapefruit juice and club soda. And for small groups, offer a pitcher.
6 More Than Tequila
Why just limit yourself to tequilas and margaritas? How about a mezcal cocktail? Or a mezcal and tequila tasting, educating your guests on the differences. If you have a high number of wine drinkers at your establishment consider making a sangria. This is another opportunity for pitchers. Don’t forget the beer! Sure, you can pop open a Corona Extra or a Modelo Especial, but why not kick it up a notch with a Michelada?
Once you decide on a course of action, make sure you include it in your social media! Make a round of drinks and take pictures, sharing them. If you’re having a tasting, create an event on Facebook. And remember to ask your followers to share. Happy Cinco de Mayo!