Engagement Bait On Facebook? Not Anymore!

facebook engagement bait

This week Facebook rolled out a new change to how you can build your following. They will no longer allow you to beg for engagement. Called engagement bait (like click bait), this type of post uses text asking readers to like a page or like/comment on/share a post.   This type of post is simplistic… Continue Reading

Over Drinks Podcast – Episode 3

Over Drinks podcast cover

Episode 3 of the Over Drinks Podcast is available on Soundcloud. In this episode, Colleen starts with the upcoming drink related dates for the rest of November and the first half of December. In the social media┬ásection, she talks about using newsletters to stay in touch with your guests and why this is important. Finally,… Continue Reading

Over Drinks Podcast – Episode 2

Over Drinks podcast cover

Welcome to the second edition of the Over Drinks Podcast. Join Colleen as she talks about drink-related dates, social media, trends, and events.   In this episode, Colleen talks about the drinking dates in the month of November, the “stay-at-home” trend we see affecting on-premise dining, Facebook and the difficulty of reaching your audience without… Continue Reading

The State of the Beverage Industry 2017 – Trends et al

beverage trend

I recently watched a webinar about the State of the Beverage Industry in 2017. Here are a few takeaways I found to be interesting.     NA Beverage Carbonated Soft Drinks and Fruit Beverages are declining in popularity. This is not exactly surprising. People are looking for unique beverage choices (just like they are looking… Continue Reading

Why Are We Still Selling To Age Groups?

selling to age groups - analytics

Any of you who know me just a little bit know that I absolutely DESPISE the old technique of marketing to demographics. And of the old demographics, my least favorite is age. But here we are, still selling to age groups. We’re blowing right on past the Millennials that have been the ABSOLUTE focus for… Continue Reading