Welcome to the Over Drinks blog! Over Drinks is a freelance content writing, social media management, and marketing consultation service for small hospitality businesses such as independent restaurants, boutique hotels, unique lodging venues, and small city tourism boards. Get inspired to take action to achieve your business goals. Whether you’re looking to improve your content marketing, boost your social media presence, or optimize your website for SEO, these posts will give you the inspiration and motivation you need to take action.
Building an FAQ Page: Serving Your Customers with the Information They Need, When They Need It
Building an effective FAQ (Frequently Asked Questions) page for small hospitality businesses and small tourist towns may not seem all…
How to Conduct Keyword Research for Your Blog Posts: A Guide for Small and Independent Hospitality and Tourism Business Owners
We all know that in today’s digital age, having a strong online presence is crucial for the success of your…
Boost Your Small Town Hospitality Business with Google Business Profile
In today’s digital age, having a strong online presence is crucial for the success of any business, including those in…
What is SEO and Why is it Important for Your Small Hospitality Business?
Today, we’re going to dive into a topic that can greatly impact your online presence and help you attract more…
Small Business, Big Impact: Driving Summer Tourism in Rural Destinations
Here in the US, as we observe Memorial Day this weekend, it’s a time to reflect on the sacrifice of…
The Importance of Online Reviews for Your Small Hospitality Business
Just imagine: You’re a small bed and breakfast owner in a quaint little town, working tirelessly to create memorable experiences…
Unlocking the Power of Outsourcing: Why Your Small Hospitality Business Needs a Freelance Content Writer & Social Media Manager
Running a busy hospitality business can feel like a juggling act. From managing operations to ensuring exceptional customer experiences, your…
The Ultimate Guide to Social Media Marketing for Small Hospitality Businesses
Hey there! Are you a small business owner in the hospitality industry? If so, you probably already know how important…
Maximizing Your Small Hospitality Business Success through a Killer Website
If you’re running a small hospitality business like a boutique hotel, independent restaurant, or craft brewery, you know that every…
5 Email Marketing Tips for Hospitality Businesses
As a small hospitality business owner, you know that getting your message in front of your target audience can be…
Influencer Marketing 101: Finding the Right Fit for Your Small Hospitality Business
In today’s digital age, social media has become a powerful marketing tool for small hospitality businesses. One of the most…
Small Business, Big SEO: A Guide to Boosting Your Online Presence
In today’s digital age, having a strong online presence is critical for the success of small hospitality businesses. With the…
Collaborating with Other Businesses to Enhance Your Content
Hello and welcome, independent hospitality business owners! As a successful freelance digital marketing consultant, I have found that collaborating with…
How to Proactively Manage Your Online Reputation Before it Becomes a Problem
Welcome to the digital age, where your online reputation matters more than ever. If you’re a small, independent hospitality business,…
Building Your Restaurant’s Brand: Content Pillars That Matter
As a small independent restaurant owner, building your brand is essential for success. To stand out from the competition, you…
From Blog Posts to Social Media: How a Cohesive Content Marketing Strategy Can Help Your Small Hospitality Business Thrive
Running a small hospitality business can be challenging, especially when it comes to marketing. You want to reach new customers,…
How to Use AI Ethically: A Guide for Small Business Owners
Using AI to create content has several benefits, including saving time and money, creating consistent content, and producing content at…