In 2022, CoffeeAM, an online coffee roaster, was looking for something new and unique for the Christmas holidays. I developed both a physical and virtual Advent calendar. Senior management chose to utilize the virtual version which can be seen here.
There were 24 blocks with virtual goodies ranging from coffee information to discounts, holiday crafts to recipe booklets. Every day in December, a new block was available for guests to click on and reveal the surprise beneath.
This page was only advertised through the CoffeeAM email newsletter, sent 3 times per week. Even so, the page garnered more than 2,000 unique views in the first week.